Glossary
Generative Engine Optimization (GEO)
The practice of making your brand and website more understandable, citable, and recommendable inside AI-generated answers.
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Clear definitions for the terms growth, SEO, and technical teams keep running into as AI search becomes mainstream.
Glossary
The practice of making your brand and website more understandable, citable, and recommendable inside AI-generated answers.
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The discipline of structuring content so answer engines can extract, summarize, and cite it reliably.
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The degree to which your brand appears accurately and frequently in AI-generated answers, recommendations, and citations.
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A proposed text file that helps large language models understand what your site is, who it serves, and which pages matter most.
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Automated bots used by AI platforms to fetch and interpret website content for indexing, retrieval, or answer generation.
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Explicit references, links, or source attributions that AI platforms use when drawing on your content in an answer.
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Schema-based markup that helps AI systems interpret your site by labeling entities, products, organizations, FAQs, and other content explicitly.
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The use of `robots.txt` rules to allow, limit, or block AI crawlers from accessing parts of your website.
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A page or site's preparedness to be quoted, referenced, and trusted by AI answer engines.
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The process of making your brand easier for AI systems to recognize as a distinct, credible entity with clear relationships to products, services, people, and categories.
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In-depth guides on GEO, AEO, and making your site visible in AI-generated answers.
Research
Working data sets for teams tracking the shift from traditional search to AI discovery.
Platforms
Platform-specific guides for ChatGPT, Perplexity, Gemini, Claude, and Grok.
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