Five-minute client setup
Add a CNAME record to the client's DNS. That's the entire deployment. No code changes, no plugin installs, no CMS migration. Works with WordPress, Shopify, Webflow, Framer, Next.js, and anything else that resolves via DNS.
For Agencies
AI visibility as a service.
Deploy Appear across your client portfolio. One DNS change per site. No code. A new revenue line your clients actually need.
The opportunity
Your clients are already asking about AI search. They've noticed ChatGPT, Perplexity, and Claude are sending traffic — or not sending it. They want to know why competitors show up in AI answers and they don't. Most agencies don't have an answer yet. The ones that do are building a real competitive advantage — and a profitable new service line.
Appear gives you the infrastructure to deliver AI visibility without building it yourself. You handle strategy and client relationships. We handle the rendering layer that makes sites machine-readable for every major AI platform.
Why agencies choose Appear
Portfolio-wide management
Every client site appears in your dashboard. Switch between clients, view crawler analytics, see which AI platforms are visiting each site, and track AI referral growth — all from one login. No separate accounts or credentials per client.
New revenue, strong margins
AI visibility is a service your clients need and can't get anywhere else. Setup is minimal, ongoing management is lightweight, and the results are measurable. Position it as a monthly managed service alongside your existing retainers.
Measurable client results
Show clients exactly which AI systems are crawling their site, how often, which pages they're reading, and how AI-referred traffic is trending. Real data, not scores. Proof of value they can see in their own analytics.
Zero risk to existing sites
Human visitors — including the client — see the exact same website. No design changes, no content shifts, no SEO impact. The AI-facing layer is separate and invisible to browsers. If anything ever needs to change, remove the CNAME and it's gone instantly.
Works across every client vertical
Whether your clients are in SaaS, ecommerce, professional services, healthcare, or local businesses, Appear adapts. The rendering layer understands each site's content and generates AI-optimised versions tailored to the vertical and the AI platform requesting it.
How it works for agencies
Step 1
Connect client sites
Add each client's domain in your Appear dashboard and update their DNS with a single CNAME record. The entire process takes under five minutes per client. Their existing hosting, CMS, and publishing workflow remain untouched.
Step 2
Appear analyses and adapts
Appear scans each client site, understands the content structure, and begins generating AI-optimised versions for every major platform — ChatGPT, Perplexity, Claude, Gemini, and others. Each platform gets content tailored to how it processes information.
Step 3
Monitor and report
Track crawler activity, AI referral traffic, and visibility trends across your entire portfolio. Use the dashboard data to build client reports, demonstrate ROI, and justify the ongoing service.
Built for the way agencies work
Complements your SEO practice
AI visibility isn't a replacement for SEO — it's a new layer on top. Googlebot still sees the normal site. Appear only serves optimised content to AI crawlers (ChatGPT, Perplexity, Claude, Gemini). Your existing SEO work stays intact and continues to perform.
Answers the AI question
When clients ask “how do we show up in ChatGPT?” you need a real answer, not a pitch deck. Appear gives you infrastructure you can deploy in the same meeting. It's the difference between “we're exploring that” and “we can set you up this week.”
Scales without headcount
Adding a new client doesn't require a developer, a new tool, or a specialist hire. DNS change, dashboard setup, done. One person on your team can manage AI visibility across dozens of client sites.
Frequently asked questions
How does setup work for each client?
One DNS change per client — a single CNAME record pointing their domain through Appear's edge. No code changes, no plugins, no migration. You can set up a new client in under five minutes without touching their CMS or frontend.
Do clients need to change their hosting or CMS?
No. Appear works with any website that can be routed via DNS. WordPress, Shopify, Webflow, Framer, Next.js, custom builds — everything works. The client's existing site, design, and publishing workflow stay exactly the same.
Can we manage all clients from one dashboard?
Yes. Every client site you connect appears in your Appear dashboard. You can switch between sites, view crawler analytics, see which AI platforms are visiting, and track AI referral growth across the entire portfolio from one place.
What does the client actually see?
Human visitors — including the client — see the exact same website as before. Nothing changes for browsers. Appear only modifies what AI crawlers receive, serving them a structured, machine-readable version of the site's content optimised for each AI platform.
How do we price this to our clients?
That's entirely up to you. Most agencies position AI visibility as a monthly managed service alongside existing SEO or content retainers. Because setup is minimal and ongoing management is lightweight, the margins are strong.
Can we roll back if a client cancels?
Yes, instantly. Remove the CNAME record from the client's DNS and they're back to their original setup. There's no data export, no migration, and no changes to undo on the origin site.
What results can we show clients?
The Appear dashboard shows real-time crawler analytics: which AI platforms are visiting, how often, which pages they're reading, and how AI referral traffic is growing. You can use this data in client reports to demonstrate the value of the service.
Is there agency-specific pricing?
Yes. We offer volume pricing for agencies managing multiple client sites. Book a demo and we'll build a plan that fits your portfolio size and growth trajectory.
Volume pricing available. Set up your first client in minutes.