Edge-first architecture
Appear runs on Cloudflare Workers globally. Visitor classification and response routing happen at the edge before reaching your origin server.
About
The web changed. Websites didn't.
Appear exists to make websites legible to AI systems without forcing teams to rebuild what already works for humans.
The problem
AI systems like ChatGPT, Perplexity, Claude, and Gemini are becoming a primary way people discover products, services, and information. But these systems can only work with what they can read. Most websites were built for human browsers — complex layouts, JavaScript rendering, dynamic content — and AI crawlers struggle to parse them consistently. The result: your brand gets misrepresented, flattened, or left out of AI-generated answers entirely.
What Appear does
Appear is an adaptive rendering layer that sits between your website and AI crawlers. When a human visits, they see your site exactly as designed. When an AI crawler visits, Appear serves a structured, machine-readable representation of your content — optimized for how that specific AI system processes information. Setup is one DNS record. Your CMS, design, and publishing workflows stay unchanged.
How we think about it
What we believe
- AI visibility is becoming a primary distribution channel alongside search and social.
- Human experience and machine readability should not be a trade-off.
- The right solution is infrastructure — invisible to end users, reliable for operators.
- Every website will need an AI-facing layer. We are building it now.
How we build
- Cloudflare Workers at the edge for sub-50ms response classification.
- Crawler-specific response profiles for ChatGPT, Perplexity, Claude, and Gemini.
- Zero code changes required from the customer.
- Reliability before novelty. Clear outputs over opaque magic.
Technical foundation
Platform-agnostic
Works with Framer, Webflow, WordPress, Shopify, Next.js, and any stack that can be routed through DNS.
Assistant-aware
Different AI systems process content differently. Appear generates response profiles tailored to ChatGPT, Perplexity, Claude, and Gemini individually.
Install in minutes. Keep your stack. Improve AI visibility.